The primary function of the Public Service is to serve Cook Islanders, which can only be achieved through a positive relationship built on trust.

Public trust is essential for the legitimacy and effectiveness of government institutions and a thriving democracy. It fosters social unity and drives positive change. Citizens who trust their government are more likely to actively participate in democratic processes, contribute to the design of efficient public services, and collaborate on complex societal challenges.

What drives trust

Responsiveness and integrity are key drivers of trust. Providing responsive services is essential for building trust - if we fail to meet people's needs, they will not trust us. Trust is not only based on an individual's personal experiences, but also on the experiences of their family and wider social network.

Acting with integrity and a genuine desire to help people are also critical aspects that build trust. Public servants uphold long-held principles that guide their work.

They’re politically neutral

They give free and frank advice

They’re appointed based on merit

They support open government and stewardship

Principles and values